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General Manager sales and marketing Mike Purchase says the telco recently established a direct sales force to complement its dealer channel and sought a “fresher and crisper” image to reflect the change.
“One of the catalysts for change was WorldxChange’s focused move into the business market,” says Purchase. “We had won some major accounts over the last few years (in excess of 800 SIP Trunks into IAG for example) and in September 2009 the decision was made to recruit a direct sales force.”
Unlike the high profile rebranding at Telecom, WorldxChange created the logo themselves, as Purchase explains: “The great thing is the logo was developed entirely in-house with substantial involvement from Cecil and Paul our two directors. The creative work was carried out by our own full time graphic designer who is now working on a new website for us.”
There is an online and an offline version of the logo. “One works well in the traditional paper environments and another, subtly different, version is far more eye-catching in the online world,” says Purchase, who went on to explain what the new logo means.
“We feel the design properly reflects the global nature of communications while still show-casing how proud we are to be a 100% New Zealand owned business bringing leading edge IP solutions to New Zealanders. The accentuation of New Zealand in proportion to the globe is entirely deliberate, as is the WxC characters being ‘embraced’ by the world.”
